CASE STUDY ·

Rapid Reverse-Engineered
Website Migration

Reverse-engineered and migrated a complete website to Adobe Experience Manager in just 2 months — without backend access — ensuring zero downtime and seamless user experience.

📅
2 Months
Full Delivery
Zero
Downtime
👥
20
Team Deployed
50%+
Timeline Reduction
SCROLL
01
Challenge

Following the acquisition of a prominent US-based investment firm, a leading asset management company faced a daunting challenge: to migrate the acquired firm's entire digital presence into its existing design and technology ecosystem within 3 months.

On the surface, this may have appeared as a typical site migration, but beneath, it was anything but.

The client had no access to the backend systems, APIs, or content repositories of the acquired company site. The only reference point was the public-facing website, meaning the entire solution had to be rebuilt from scratch by reverse-engineering existing pages.

What made this challenge even more intense? The timeline.

The client required a complete, production-ready rollout within 12 weeks. However, during early consultations, most vendors declined to take on the project, citing that the scope was too complex with limited access to old system and the timeline too aggressive. The general industry estimate: a minimum of 6 to 9 months. Most called it "not feasible."

Challenges Anticipated / Encountered:

🔌

No Real-Time Data Access

APIs were unavailable, requiring temporary UI-side CSV-based data handling to simulate live content feeds.

🏗️

Infrastructure Blind Spots

Lack of backend visibility requires assumptions around infrastructure configurations, such as domain integration and page routing.

🔑

Limited Administrative Control

High dependency on the internal team for key tasks like cache clearance slowed development and testing cycles.

📋

External Compliance & Content Delays

Anticipated delay in content approvals and compliance reviews due to regulatory bound checks.

02
Hyniva's Solution

Despite widespread skepticism, Hyniva delivered the full solution within 2 months, cutting projected timeline in half. Our approach wasn't just about speed — it was about precision, resilience, and innovative execution.

We achieved this through:

1

Accelerated Delivery with SDET-Infused Digital Factory Model

Leveraging our Digital Factory framework, we quickly assembled a specialized 20 member delivery team in a week aligned with the client's business objectives, compliance needs, and UI replication requirements. A key differentiator was our SDET-infused digital factory delivery model — Software Development Engineers in Test were embedded within each delivery pod from day one. This seamless integration enabled continuous testing, early detection of integration gaps, and automation at scale, all in parallel with development. By making quality engineering an inherent part of every sprint, we reduced rework, accelerated QA cycles, and improved delivery precision. Sprint-wise go/no-go decisions became data-driven and predictable, ensuring both agility and confidence at every stage.

2

Strategic Infrastructure Enablement

Using Adobe Experience Manager (AEM), we implemented a component-driven architecture to enable parallel tracks for content and development. With no API access, we started with CSV-based data pipelines to simulate dynamic data feeds, ensuring uninterrupted progress. Our team also proactively configured underlying infrastructure such as domain integration, dispatcher setup, and page routing despite limited backend visibility.

3

Proactive Stakeholder Management

We began with early stakeholder identification and mapping, ensuring the right voices were engaged from the start. Through clear communication channels, daily syncs, and structured feedback loops, we enabled continuous engagement and alignment across teams. Early collaboration with the compliance and legal teams during content extraction ensured compliance, reduced rework, and boosted organizational trust. Despite limited access and client-side constraints, we maintained momentum through risk communication and transparency, adaptive workflows, and involvement in key decisions.

03
Results

Hyniva successfully led a complex AEM site migration — transforming a legacy digital property into a fully responsive, enterprise-grade web platform with no direct access to core systems.